Womin Media creates innovative, interactive and inspired programming and experiences for today's woman—smart, empowering products that celebrate the spirit of womanhood. We specialize in creating custom, women-centric platforms with comprehensive revenue-generating strategies.
A woman-owned media, marketing and management company, we exist to play a role in shaping a future that illuminates the strength of women and showcases them as intelligent, valuable and vibrant. We respect women’s many and varied roles including professionals, moms, consumers of media and economic powerhouses.
We make life better, brighter and more fun for women by leveraging our media expertise… our marketing saavy… and our passion. Our goal is to foster a deeper relationship between audience and brand, ultimately expanding the bottom line for media providers and advertisers.
Our clients are looking for big, compelling concepts that attract, nurture and build engaged female advocates. They need innovative ideas and partners that are flexible, capable of evolving and committed to their success, both short and long term. We design a customized strategy that also makes it a savvy business proposition.
We listen to our clients. Working together, we define goals that often balance personal and professional. Womin Media then strategically designs a customized top-down, bottom-up, platform strategy including TV, web, mobile, tablet, social, gaming and live events.
Our approach includes authentic characters, compelling stories, is scalable and is designed with platform specific experiences that include marketing and monetization opportunities...it's a new way of doing business that streamlines resources, promotes accountability and encourages long term, mutually beneficial relationships.
Michelle, founder & owner
Prior to launching Womin Media in August 2012, Michelle served as the Director of Digital Media for Interface Media Group, where she successfully created and launched two award-winning lines of business—Digital Media and Strategic Consultation. Her clientele included PBS, United Way, World Wildlife Fund, Blackboard and Primary Wave Music. Her consultative efforts paid off in securing $1.2M in sponsorship in only a four week time period for the Washington National Cathedral’s weekend of events on the tenth anniversary of 9/11.
Previously, Michelle spent two years driving digital media strategy at Discovery Communications for TLC. During her tenure, Michelle created and executed a new business strategy centered around lifestyle content for women that brought in record revenue for the website, was adopted as an overarching on-line strategy for the Discovery networks and is still in place today. Prior to managing TLC.com, Michelle produced cross-platform content for high-profile shows like Miss America, What Not To Wear and Say Yes to the Dress. She also produced original lifestyle programming that extended the TLC brand onto the web, mobile and video-on-demand platforms. Before TLC, Michelle worked for the Discovery Home and Design Center website, Tribeca Productions, Trilogy Entertainment and NBC.
Michelle earned her Bachelor of Arts from the Pennsylvania State University. She currently sits on the Board of Directors of the DC Chapter of Femfessionals, with the mission of innovatively connecting ambitious women. She is also an active member and supporter of Women In Film and Video, having served on their Executive Board.
Last, but definitely not least, she is a very happy and proud mom.
Kristina, co-founder & creative
An award-winning producer, reporter and marketing maven, Kristina works closely with our clients to dream up and execute big, savvy ideas to engage the audience from TV to live events. Prior, Kristina had her own boutique marketing and public relations company, KKiMedia, in Upstate NY where she pioneered and specialized in marrying non-profits with the regional business community for lifestyle-focused, campaigns. Her direct efforts raised more than $1 million for Capital Region charities and received local, regional and national exposure.
Previously, Kristina served as a charter anchor at YNN, the Albany-based 24-hours news channel, where she distinguished herself by producing award-winning, innovative, regional, lifestyle feature segments such as The Fried Chicken Fight, with celebrity chef Bobby Flay; a three-part series on autism and; an eight-part series on the field of respiratory therapy. Her previous stints in TV news include WCTI (New Bern, NC) and WZBN (Trenton, NJ.). Before news, she worked at ABC, NBC and Mtv.
Kristina is the founding President of Femfessionals Washington D.C., a professional networking community for savvy businesswomen with a focus on community wellness. Kristina is also a proud member of Women in Film & Video (WIFV).
An award-winning interactive media designer/developer and all-around great guy, Clint most recently served as the Senior Interactive Media Designer/Developer at Interface Media Group in DC where he focused on brand development, UX/UI, art direction, design, client management and was a key contributor to the IP and Marketing teams. His work included diverse clients such as: World Wildlife Fund, PBS, the National Museum of the United States Army, Booz Allen Hamilton, National Geographic, United Way. During his tenure, Clint’s work received many industry awards including Webby Official Honoree, W3 silver and gold awards, Davey awards, and multiple TIVA DC Peer Awards.
Mike, organizational development and sales
He brings to the table decades of experience in Professional Selling, Business Management and Leadership Development and has coached and trained executives, senior management and sales forces throughout the United States and Europe. Prior to joining our team, Mike served as an organizational consultant, developed and customized multimedia programs to effect culture change and established best practices for innovation for clients including Hershey Foods, Virginia Commonwealth University, Virginia Bankers Association, and the Virginia Department of Environmental Quality.
His portfolio of “big” business experience was honed while working for corporate giants like Eastman Kodak and IBM. It was during his tenure at Kodak that Mike transitioned from sales to training and organization development and was cited corporate-wide for “resuscitating a failed training system” during his induction into the Global Transformation Team. Throughout his sales career, Mike earned national and regional awards as a Top Achiever.
Mike earned his Master of Science in Organization Development degree from Pepperdine University and his Bachelor of Arts in Humanities from Barry University. Mike is a Board Member of the Chesapeake Bay Organization Development Network and a member of Women In Film and Video.
Mary’s primary responsibility for Womin Media is to ensure a consistent, unparalleled employee and client experience.
She is a strong utility player with a unique ability to be people-centric while developing and implementing scalable administrative systems to support profitability. Mary has successfully applied her talents across multiple business areas including media, IT and retail. Most recently, she worked in management at Interface Media Group where her responsibilities spanned accounting, HR and sales administration. During her tenure and following a change in ownership, Mary was instrumental in successfully transitioning the company. Mary moved to Maryland from the San Diego area in 2004 after an eleven year stint working at Callaway Golf Company.
A beautiful person in every way, she is a key member in community outreach. Mary currently serves as President of the DC chapter for Women in Film and Video.
Steve, communication & creative
Steve is an experienced, transformative, and strategic nonprofit and civic leader. He brings innovative thinking to the communications and philanthropic fields relying on his 15 years of experience managing change in complex institutions. Most recently Steve led the transformation of the fundraising and communications programs at the National Cathedral. Steve led the institution to new heights in fundraising and national awareness through developing new multi-channel programs. Prior to the Cathedral, Steve served as fundraising chief for the Rochester Philharmonic Orchestra (Eastman School of Music) and head of corporate development at Rochester Institute of Technology where he raised $50 million as part of a $300 million national campaign. Steve also served as deputy chief of staff to Rochester's mayor (now Lieutenant Governor of New York State). Prior to his work in Rochester, NY, Steve led development for the New York City Partnership and Chamber of Commerce (now the Partnership for New York City) and as a senior aide to Mayor Giuliani's New York County committee.
what’s important to us
This company is the product of an incredibly talented, dedicated and values-driven group of people. We share a personal mission to drive and affect positive change—in the way we live our lives and conduct our business—by choosing to create a corporate consciousness and environment that acknowledges that life is too short not to expect accountability, respect and passion to be inherent in who we are and what we do.
We strive to make Womin Media a game changer, proving what’s possible—personal and corporate success in unison and interactive, innovative, inspired programming for savvy women will make for a happier audience, building the bottom line for media companies and advertisers. These ideologies seem inherently natural yet it feels like we are beginning a movement, so we choose to lead by example for a better way forward. We believe everyone can benefit from the relationships we strive to forge with our Womin Media team members and partners. We believe win-wins are possible for the media providers, producers, marketers, advertisers and consumers.
The following values serve as our blueprint for success:
Open and honest communication is essential to our success.
Womin Media is driven to advance the success and delight of one another, our partners, our brands and our audiences. We practice active listening with each other and our partners at all times. We will stop at nothing to deliver our very best, every day.
We embrace out-of-the-box thinking. We believe a fanatical obsession with continuous improvement will keep our clients and us on the cutting edge.
We are actively involved as responsible citizens within our ecosystem. Through conscientious, supportive engagement we can learn from one another. Together we can strengthen both our immediate and virtual communities.
We believe that individual and corporate growth does not have to be mutually exclusive. As team members, we commit ourselves to each other’s personal growth and well-being. We actively pursue our passions and making the world a better place. We set aggressive business goals and pursue them with vigor. Both our revenue and our expenses are continuously monitored against targets and immediate remedial action is taken to keep us on course.